Robert Collier was unequaled in writing sales copy with eye appeal that delivered huge company and corporate profits. Using his skills with words, Collier created phrases with emotional punch that sold millions of dollars of merchandise.
In six months, for example, Collier used direct mail to alter a company’s balance sheet from minus $800,000 to $1,200,000 in NET profits.
“He sold many thousands of the Harvard Classics - a five foot shelf of books by Dr. Elliott - and his circulars on the O. Henry stories brought in orders for over two million dollars,” according to the biographical sketch on the website robertcollierpublications.com
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Secrets Of A Man Who Made Millions For Himself And His Clients
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