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If you are serious about making money online then you simply must understand that you need to build an optin list. It really can make all the difference between you succeeding and failing with your home based business. It doesn’t matter what you do online, you must build your mailing list.

Having your own list allows you to email your customers and prospects once they have subscribed to your newsletter via your website. You can keep them updated on any changes or additions to your website or company.

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Have you ever heard of the 80-20 rule? It is a ratio that is quite common in business, particularly in sales. There are many applications of this ratio:

1) 80% of your business will come from the top 20% of your clients.

2) 80% of a business’s sales will be generated by the top 20% of its sales people.

3) 80% of all business ventures will fail. Only 20% will succeed.

In this article, I will focus on item #3 above, specifically, why do only 20% of the Internet Marketing businesses succeed? It might be easier to ask why 80% of these businesses fail? Most people fail for one or more of the following reasons:

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Videos online are being used for facilitating conversations between people and is one of the biggest growth areas on the web. Videos online are growing faster than any other aspect of online marketing—more than 71% this year, according to eMarketer projections.

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