February 22nd, 2008

Are Promotional Sticky Notes Good For Advertising?

Promotional sticky notes are a great promotional product. They are highly versatile when it comes to methods of delivery and distribution, and are small and compact, making them easy for you and for your customers and potential customers to carry with you and otherwise transport. They are also small enough to include with the regular mail, meaning that you can stick a promotional sticky note pad in your envelopes with outgoing bills for customers or with advertisements for potential customers in your area.

February 14th, 2008

Logo Design & Development Simplified

If you are a new business owner or are considering modernising or rebranding your current organisation, one of the most important things you will stumble upon is the design of your company logo. Your logo should be memorable, appropriate to your business and industry and must also support your brand. As such, logo design is not a simple task and should be created by a professional graphic designer who understands your industry and target market and is experienced in logo design and development.

November 29th, 2007

A Logo Without Your Name… Can Be A Big Branding Pain!

I often get asked to develop a small business’s logo as a symbol-only logo. But for many small businesses, this isn’t the right choice for a couple of reasons.

Designing a symbol-only logo is a much more complicated (and often more expensive) process, because the symbol has to:

- Carry a lot more meaning - there’s no text to help explain the business. It’s important that your logo has some meaning and a role in explaining your business - and that’s a lot for a little symbol to do all by itself.


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