March 8th, 2008

Video Podcasting-get Into The Movie Business

Podcasting is a method of delivering files to the internet. These files can be downloaded to an instrument, generally an iPod, via an RSS feed. RSS is a family of web feed formats used to publish frequently updated digital content, such as blogs, news feeds or podcasts. The initials “RSS” are variously used to refer to the following standards: Really Simple Syndication (RSS 2.0), Rich Site Summary (RSS 0.91, RSS 1.0) and RDF Site Summary (RSS 0.9 and 1.0). A video podcast is like a regular podcast but in video format. That is, it is a video clip designed to be viewed in a portable device.

December 9th, 2007

Treat Online Guests With Respect

Why do so many businesses lack respect for online customers?

It’s bizarre, especially in this day and age with Internet usage and spending relentlessly on the rise. Perhaps with so many suspect websites hovering in cyberspace, even credible companies tend to lose perspective.

Maybe it’s time to start thinking of visitors as online guests. It’s a simple ‘mind shift’ that might get companies to better recognize how their websites communicate with those they intend to serve.

For instance, consider promotionally-driven pop-up windows. Would any credible company have a salesman jump out of nowhere and shove signage in front of a customer’s face?


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