Easy Publicity For Your Business
In the old days, press releases were published in newspapers. Space limitations meant that only a limited amount of information could appear so journalists could pick and choose what to accept.
But with the rise of internet sites where you can submit press releases yourself, it’s become much easier to spread the word about your business.
You don’t have to have major, dramatic news to send out a press release. Especially as a small business or sole proprietor, you can wait a long time for something dramatic to happen!
When you look around your small business, you’ll find many seemingly everyday occurrences that you may take for granted but that offer good opportunities to let people know what you’re up to.
Your press release can be centered around:
- Announcing a new product or service.
- A new employee.
- An award you got.
- An additional certification you acquired that makes you more of an expert.
- A strategic partnership with another business.
- A milestone date in your business (e.g. first anniversary).
- Moving your business to a new location.
- Speaking engagements at professional meetings or conferences.
- Teleseminars, workshops or webinars you’re leading.
- A new book
- A major contract you’ve pulled in.
- Letting the public know that you have free resources available at your website.
- An event that you’re putting on and donating part of the proceeds to charity. Follow up later by letting the public know how much you raised.
- Appointment to the Board of Directors of a professional organization or charity.
- An appearance on a radio show or on local or national TV.
- Starting your own radio show!
- Being an exhibitor at a trade show. Follow up later by reporting major successes that came as a result of the trade show.
These are just a few ideas to jog your creative mind. Look around at what’s happening every day and I’m sure you’ll discover many other possibilities to let the world know about your business.
Maggie Dennison devises street-smart marketing and writing solutions for sole entrepreneurs and small businesss. She helps them find hidden profits in their businesses, and she writes compelling marketing materials that have clients clamoring to know more. She is the author of “11 Steps To Marketing Materials That Get You Clients NOW!” (available on her website). Maggie holds a Master’s Degree in Applied Psychology, and is fascinated with what triggers people to do the things they do. Pick up a free report at her website http://www.MyMarketingMessage.com.
Tags: charity, creative mind, dramatic news, everyday occurrences, free resources, national tv, pick and choose, press release, press releases, professional meetings, professional organization, radio show, small business, sole proprietor, space limitations, speaking engagements, strategic partnership, teleseminars, trade show, webinars