Are Promotional Sticky Notes Good For Advertising?
Promotional sticky notes are a great promotional product. They are highly versatile when it comes to methods of delivery and distribution, and are small and compact, making them easy for you and for your customers and potential customers to carry with you and otherwise transport. They are also small enough to include with the regular mail, meaning that you can stick a promotional sticky note pad in your envelopes with outgoing bills for customers or with advertisements for potential customers in your area.
If you are not handing your promotional printed sticky notes out with other advertising, however, you might be wondering if your promotional sticky notes can do the job for you instead. After all, why hand out a flyer with your promotional products if the products do the speaking for you?
Promotional sticky notes can be thought of as a kind of useful mini-billboard if you use them correctly. Most people just put their company name and address on their promotional sticky notes, with perhaps the company logo at the bottom or faded out in the background to add a bit of color. Add the phone number, and you have a perfectly good promotional product that will give customers and potential customers all of the necessary information, just like looking at company letterhead.
For more interesting promotional sticky notes, though, go with a little bit of advertising instead of just printing the “necessary” information and leaving it at that. For example, if you think of the promotional sticky notes like a billboard, you can come up with an advertising scene or a great joke that really gets your message across and makes your company seem that much more interesting to boot.
If you treat your promotional sticky notes more like advertising than like another promotional product, then you can get very creative with design elements, and you can create a fun and colorful promotional product that says something about the personality of your company as well as the actual business end of it.
If your promotional sticky notes are interesting or amusing in some way, people will be more likely to want to take them home and to share them with others, too. They will be less conscious of advertising for your business, amusingly enough, the more your promotional sticky notes actually look like an ad! That is because they will not feel like they are passing on a piece of letterhead, they will feel like they are passing on a funny picture or a nice piece of art, depending on how you go.
Promotional sticky notes might be a great way to supplement your existing advertising with a bit of information about your company, and adding an advertisement might not seem like the right move – that is fine! But if you think that you can get some good advertising done with your promotional sticky notes, then by all means try it out and see how you like it. You will find that no matter how you go about your advertising, whether it is printing a funny scene in the background of the pad or keeping it small and simple across the bottom, all you need to include is a phone number, and you will begin to generate new business!
Gareth Parkin is the co-founder of Ideasbynet, the UK’s leading online sticky notes and printed sticky notes supplier based in the north of England. Established in 2001, he has taken the UK gift
Tags: advertising, company, logo, printed, products, promotional, sticky notes